The Brief

Josephine was taking therapeutic yoga workshops to regional Australia, bringing yoga into community halls, studios and towns where many participants had never attended a yoga class before. She needed a website that could promote workshops across multiple locations while communicating warmth, accessibility and trust.

The Challenge

Unlike a traditional yoga studio, the website wasn't centred around one location. It needed to support a constantly changing workshop schedule, integrate online bookings and social media, and create a memorable visual identity that reflected Josephine's adventurous spirit.

The Result

Inspired by vintage Australian travel posters, the website combined warm colours, illustrated imagery and spacious layouts to create a distinctive online presence. The design celebrated movement, travel and exploration while making it easy for visitors to find workshops, book events, and follow Josephine's journey across Australia.

Project Services

Squarespace Website Design · Brand Positioning · Visual Identity · UX & Information Architecture · Copywriting Integration · Event & Booking Design · Visual Storytelling